Wine Marketing Consultancy Services

Irina Mihailenko DipWSET
Wine expert, marketing and digital marketing specialist

I help businesses in the food and wine sector to boost their visibility by creating and implementing effective strategies, including digital activities.

Why choose my consultancy?

✔️ Over 20 years’ experience in traditional wine marketing

✔️ Specialisation in digital marketing full-time since 2018

✔️ University education: Master’s in Digital Marketing (University of Florence)

✔️ International diplomas, e.g. WSET Diploma (Level 4) in London, Italian sommelier qualifications (AIS, FISAR), among many others

✔️ Founder and Project Manager of Tooscans®, Sparkling Life™ and Tooscans Wine Academy®

I deal with the following:

✔️ Consulting & communication, wine writing

✔️ Digital marketing & branding strategy, e-commerce activities

✔️ Wine education at Tooscans Wine Academy®

✔️ Wine judging (LWC, PIWI)

My Education & Certifications:

✔️ Master in Digital Marketing, PIN Prato – University of Florence

✔️ Professional Sommelier of Italian Sommelier Associations AIS and FISAR

✔️ WSET Diploma Level 4, London School

✔️ Valpolicella Wine Specialist & Educator, VEP

✔️ Langhe Wines Ambassador, Barolo & Barbaresco Academy

✔️ Certified Port Educator, IVDP

✔️ Certified Sherry Educator, Sherry Academy

✔️ Spanish Wine Specialist, FWS

✔️ Official Cava Educator, Cava Academy

✔️ Master Taster | Degustatore AIS

✔️ Certified Sake Sommelier, SSA

✔️ Rice Sommelier, AVR

What I can do for your winery, company, association, or territory

🎯 Tailored omnichannel strategies for promoting wine and the territory across multiple markets, based on online and offline research and professional analysis tools.

🔎 Analyse your brand’s online presence and provide comprehensive reporting: evaluation of brand reputation and web visibility to understand sentiment, measure authority score, identify strengths and weaknesses (SWOT analysis), and monitor changes over time to maintain a strong brand image. Deepen competitor analysis to identify critical issues, best practices, and concrete business opportunities through accurate, targeted research.

🔓 SEO optimisation for search networks of websites (including e-commerce), specifically for the wine & food sector and training.

📲 Consultancy on the design and on the management of digital campaigns: SEO, SEM, content marketing, Google Ads, Social Media Marketing & Advertising.

🎓 Specialist training and masterclasses for industry professionals on wine marketing in the digital era, from multichannel to omnichannel approaches.

Method and Vision

I work by integrating traditional and digital marketing, with a personalised approach. My in-depth knowledge of territories, appellations, and markets enables me to enhance both small artisanal producers and large enterprises, supporting the digital transformation of businesses in the food and wine sector that aim to grow in Italy and abroad.

 

Contact Me

If you are looking for a reliable partner for wine marketing consultancy and optimised digitalisation of your business, get in touch to discuss and exchange ideas. Give your brand greater visibility and genuine value by leveraging cross-disciplinary expertise and an international outlook.

Email: info@sparklinglife.it

LinkedIn: Irina Mihailenko DipWSET

Schedule your free 30‑minute wine marketing consultancy through TWA® booking form

My activities

Certifications

Press links