The Potential of Artificial Intelligence between Chat GPT Projects and Perplexity Spaces

In recent years, the use of artificial intelligence has revolutionised the work of content creators. Among the most advanced tools available are Chat GPT Projects by OpenAI and Perplexity Spaces, two working environments designed to organise, manage, and enrich the creative process. These tools offer intelligent workspaces that can simplify the handling of materials, ideas, and sources: here, files, customised instructions, conversations, and research can all be stored and consulted quickly. In this article, we will examine how these tools can support creators in the world of food and wine, providing a comprehensive overview of their similarities, differences, operational modes, and the SEO implications linked to publishing AI-generated content. Furthermore, we will offer practical advice on structuring effective prompts, keeping topics separate, and safeguarding your work.

What is a Prompt and How to Structure It: The Key to AI Interaction

A prompt is the request formulated for AI in order to obtain a coherent, detailed, and relevant response. Correctly structuring a prompt means providing precise guidance regarding tone, style, target audience, length, content format, and thematic context. For example, in the food and wine sector, a prompt might include instructions on how to present a specific wine, which type of language to adopt (formal or informal), which technical and sensory details to integrate, and what type of audience to engage (enthusiasts, professionals, or the simply curious). In practice, setting up an effective prompt in both Chat GPT Projects and Perplexity Spaces is essential to obtaining original, customised responses that align with your identity and SEO requirements. In these workspaces, prompts can be saved and reused, ensuring a consistent style and narrative coherence that positively impacts the creative project. Therefore, once the AI has been instructed in a workspace with a specific tone of voice or style — for example, setting it to “write in this space only in British English” — there is no need to repeat this instruction each time, unlike in a generic space. Similarly, you can ask the AI to include visual elements such as charts or diagrams, to base its responses exclusively on a specific document already uploaded to the workspace, or to carry out further research to enrich the content with relevant and up-to-date information.

Real-time Data

Real-time data updates are crucial for content creators and represent a challenge because many artificial intelligences operate on datasets that are not always up to date. Chat GPT Projects integrates a real-time web search feature which, combined with the GPT-4o model, allows the merging of the context stored within the project with fresh data, useful also for current news, events, or trends; to make the most of this, it is important to optimise prompts by specifying requests such as “include the most recent information available online” or “verify current data on this topic.” Perplexity Spaces also offers updated web searches and the possibility to combine this information with uploaded files and internal knowledge within collaborative spaces, although with some limitations in timeliness for extremely recent events. In summary, both tools support real-time data, but Chat GPT Projects ensures a smoother and more immediate integration, while Perplexity excels in blending own content with updated research; for a creator, it is therefore strategic to structure prompts clearly expressing the need for updated information and to choose the tool best suited to priorities of speed, depth, and collaboration.

Chat GPT Projects: Organisation, Personalisation, and Creative Memory

Chat GPT Projects is a tool primarily aimed at subscribers and allows chats, documents, and instructions to be grouped together in an organised space, designed to manage complex, thematic projects. Each project can host files in various formats — text, images, audio — which are linked to conversations and customised requests. It is possible to create multiple projects to keep thematic areas separate; in this way, all information (style, tone of voice, prompts, previously produced content) remains available in memory, making it easy to resume work after a period of time without losing the logical thread. Chat GPT Projects offers great flexibility but comes with certain limitations: it is not possible to change the AI model used within a single project (e.g., switching from GPT-4o to another version), and the real-time web search function is not always optimal for external sources. Nevertheless, the internal organisation is advanced, making it suitable both for designing thematic (e.g. food and wine) columns and for editorial planning of communication campaigns.

Perplexity Spaces: Versatility, Collaboration, and Content Integration

Perplexity Spaces represents the evolved version of “collections” and is designed for those who require a collaborative and multifunctional workspace. Here, not only can you group conversations and thematic materials as in Chat GPT Projects, but you can also upload files in various formats — PDF, Excel, PowerPoint, Word, images — making them accessible alongside web search results. Spaces are conceived to facilitate collaboration: multiple users can contribute in real time, create new threads, and ask questions within the same thematic area, whilst maintaining a focus on the quality and relevance of the responses. An added advantage is the ability to change the AI model used for each chat, with access to advanced models such as Claude, Gemini, Grok, GPT-4o, and Sonar within the same Space (an option available to Pro users). Perplexity stands out for its ability to combine deep research capability, prompt personalisation, and operational flexibility, making content creation in the food and wine sector a truly shared experience.

Please note: The generation of optimised images with these tools is often not particularly effective, as they do not always follow the parameters specified in the prompt and, above all, frequently produce grammatical errors in the associated text.

Similarities and Differences between Chat GPT Projects and Perplexity Spaces

Both solutions focus on organising content creation workflows, integrating diverse materials, and personalising instructions. However, Perplexity Spaces offers greater versatility in managing AI models and in facilitating collaboration between users, while Chat GPT Projects excels in thematic archiving and maintaining narrative coherence within individual projects.

To better highlight these differences, here is a comparison table:

Content Management and Protecting Creativity: Training (or Not Training) AI with Your Own Data

An extremely important aspect in both Chat GPT Projects and Perplexity Spaces is the ability to upload your own content while keeping it separate by theme, style, and tone of voice. This means you can store all the necessary materials — tasting sheets, sensory notes, columns, images of dishes and wines, technical data sheets, and previous articles — without “training” the artificial intelligence with your personal data, ensuring the system only works with the inputs provided for a specific project. In this way, you avoid cross-contamination between topics and styles, always keeping your editorial brand distinct. File uploads (PDFs, Word documents, Excel sheets) are particularly useful in Perplexity Spaces, where these materials become an integral part of the knowledge base, enabling more detailed and relevant responses in future conversations. In Chat GPT Projects, the project’s memory facilitates stylistic continuity and allows you to quickly resume work on previously defined narrative formats, such as guides, reviews, regional stories, or the storytelling of wine estates, for example.

The Risks of Publishing Unedited AI Content and How It Can Harm Your SEO

One of the most evident risks of publishing AI-generated content “as is,” i.e., without review and personalisation, concerns SEO ranking and online visibility. Google and other search engines have refined their algorithms to identify content that is unoriginal, repetitive, shallow, and created with AI without real added value. Pages that contain generic text, keyword stuffing, repeated formats, lack of new or sufficiently authoritative information risk significant penalties: drops in organic traffic, loss of position in SERPs, and reduced social reach. The E-E-A-T parameters (Experience, Expertise, Authoritativeness, Trustworthiness) are increasingly central to quality evaluation: relying solely on AI risks producing weak, superficial content or content considered spam by algorithms, resulting in penalties. Therefore, maintaining direct control over your publications—integrating AI texts with insights, verified data, authoritative sources, and a personal style—is essential to avoid penalties and stand out.

The Importance of Training and SEO Strategies

To master the complex dynamics of SEO and enhance your digital writing skills, it is essential to invest in training and ongoing professional development. The “Food and Wine Writing and SEO” free webinar, offered by Tooscans Wine Academy, has been specifically designed to delve into SEO, providing practical tools, insightful case studies, and effective techniques for creating content optimised for search engines. Soon to be available both online and in-person course, which  covers all aspects of search engine optimisation: on-site and off-site SEO, keyword research, brand and competitor analysis, the development of narrative formats, integration of artificial intelligence, and strategies to avoid penalties, among many other topics.

Gaining solid expertise in SEO strategies not only improves the quality of the content you produce, but also enables you to maximise the value of your work, strengthen your digital reputation, and increase the visibility of columns, blogs, social media profiles, and websites dedicated to food and wine.

SEO (Search Engine Optimisation) involves techniques and best practices that improve a website’s (and content) visibility and ranking in the organic (non-paid) search results of engines like Google. Its purpose is to help users easily find relevant web pages when searching for information, products, or services, thereby boosting site traffic and overall relevance.

It is essential to use paid versions such as Chat GPT Projects and Perplexity Spaces, as they offer advanced features for thematic and structured content organisation, combined with more reliable technical support, regular updates, more sophisticated artificial intelligence models, and professional-grade collaboration options. These elements are indispensable for those working seriously in competitive sectors such as food and wine, where quality, consistency, and timeliness are crucial. Investing in professional platforms is therefore not merely a technical choice, but a strategy to maximise the value of your creative work, strengthen your digital reputation, increase your online presence, and achieve significant time savings by relying on tools that support every stage of the production process.

Prices

Perplexity Spaces offers an individual Pro plan at approximately €20 per month and an Enterprise Pro plan at around €40 per user per month, featuring advanced capabilities for collaboration and team management.

Currently, Chat GPT Projects does not offer the possibility of real-time collaboration on a shared project, unlike Perplexity Spaces. In Chat GPT Projects, work is primarily individual, with projects organised to maintain themes, prompts, style, and content in an orderly manner, but without advanced collaborative features for multiple users simultaneously. If real-time collaboration is a priority, Perplexity Spaces is more suitable due to its shared functionalities and multi-user interactions within the same space.

Conclusion

Chat GPT Projects and Perplexity Spaces are two essential tools for food and wine content creators who wish to bring order, quality, and efficiency to the management of their materials, gain access to advanced features, and customise their creative processes. Knowing how to structure effective prompts, keep topics separate, and avoid relying exclusively on AI helps protect one’s originality and prevent SEO penalties. Training is the true added value: for this reason, the concrete invitation is to register for the upcoming Tooscans Wine Academy webinar and to involve the community in an ongoing dialogue between tradition, research, and digital innovation.

Sign up for the free webinar “Food and Wine Writing and SEO”