Wine Paris 2027: why to register early and how to plan your visit

Paris Expo Porte de Versailles, 15 to 17 February 2027

Wine Paris 2027 will welcome visitors to the Paris Expo Porte de Versailles from Monday 15 to Wednesday 17 February 2027. The show runs 9:00am to 7:00pm on the Monday and Tuesday, and 9:00am to 5:00pm on the Wednesday. It is held every February, at a decisive moment in the global buying calendar. For anyone in the wine trade, it is now one of the dates to highlight in the diary.

The Early Bird: €35, and a reason to start planning

The Early Bird rate is available now at €35, about 70% below the on-site price. Tickets are €35 from 16 September to 13 October 2026, €80 from 14 October 2026 to 30 January 2027, €95 from 31 January to 14 February, and €120 on the days of the show. The saving is the headline, but the bigger benefit is time.

Registering now gives you room to do the work that makes a trade show pay off:

• Plan your travel. Flights and hotels in Paris in mid-February get more expensive and harder to find as the show approaches.
• Target the right contacts. The Business Matching platform lets you identify producers and buyers and request meetings before you arrive.
• Arrive with a clear plan. The venue is huge, and getting from one pavilion to another takes time. Three days is also not long for a show of this size. A visitor with a shortlist of appointments and pavilions will get far more out of it than one who decides on the day.

If you are thinking of going, register before the €35 rate closes on 13 October: www.wineparis.com

A short history: from strong to record-breaking

Wine Paris, formerly known as Vinexpo & Wine Paris, has grown quickly in recent years. Here are the figures for the past four editions:

The 2026 edition, held from 9 to 11 February, set a new record. It welcomed 63,541 trade visitors from 169 countries and 6,537 exhibitors from 63 nations, with international participants making up 51% of attendance. The organisers also reported a 20% increase in top international buyers, meaning importers, distributors and decision-makers. For the first time, the show was inaugurated by the French president, Emmanuel Macron.

For context, the 2026 attendance was almost 2,500 ahead of the record set by ProWein in 2019. The visitor mix is also useful to know. In 2026, 42% of trade guests were from import and distribution, 20% from retail (including e-commerce and duty-free), 11% from hospitality and 12% were producers. In other words, it is a buyers’ show.

What to expect in 2027

The organisers expect a similar scale next year. Wine Paris’s own listing anticipates more than 63,500 trade visitors and over 6,500 exhibitors representing every major wine-producing region. Alongside Wine Paris 2027, Be Spirits (spirits, beers, ciders and mixology) and The Other Sip (no- and low-alcohol alternatives) complete the picture of the beverage landscape.

Two developments are worth noting. First, works at the Porte de Versailles centre will force the organiser to host a growing number of exhibitors in a reduced footprint, so expect some changes to the layout. Second, Italy now has a fixed home at the show. After Italian participation increased fivefold in just four editions, the organiser has likely permanently placed Italy in Pavilion 1, opposite the main entrance. Check the final floor plan before you build your itinerary.

Why Wine Paris 2027 works for visitors

It is trade-only. Wine Paris is a professional event, not a consumer fair. That changes the atmosphere: conversations are about real business, producers have time and attention for visitors, and the stands are not crowded with casual tasters.

Producers are there, and they are easy to reach. Most of the producers welcome you here personally, with great care and attention. The producers’ presence in-person and the selection of wines available for tasting make a huge difference here.

French wine, plus a truly international selection. France is at the heart of the show, and every major French region is represented. Alongside it sits a wide international offer, plus the spirits, no- and low-alcohol, sake and other categories at Be Spirits and The Other Sip. That breadth means you can compare a Loire Chenin with a Mosel Riesling and a new spirit in a single day.

Quality of service. Organisation, catering, signage in the main halls, and the digital tools for planning your visit make the show run smoothly for an event of this size.

Masterclasses. The programme of masterclasses and tastings is rich enough that you can build part of your visit around it, whether your interest is a single region, a grape or a category.

Economics and ease. In my experience, Wine Paris is much cost-effective to attend than Vinitaly and feels less chaotic due to the trade-only presence. Paris has the transport, hotel and restaurant capacity to absorb tens of thousands of visitors, so the city itself creates less friction than a smaller host city does. This is my own comparison rather than a published one, so check current ticket and hotel prices for each show before you decide. I have already booked my trip few moths ago.

My own take

What I value most is the chance to talk to producers, taking my time. At the stands you can taste, ask about vineyards and vintages, and learn how a producer sees the market, and nobody rushes you. It is the closest thing to a series of short winery visits packed into three days.

The masterclass programme is another draw. There is a good choice, so I can pick the sessions that match my teaching and studies and plan my day around them. These masterclasses are extremely useful for my MW studies, alongside the opportunity to taste wines from around the world — organised region by region — and gain a clear understanding of styles and trends.

Therefore, another practical strength is the layout. Stands are grouped as I mentioned by coutries and regions, so you can focus on one area at a time, such as Loire Valley in the morning and Portugal after lunch, without feeling that you are missing the rest. That removes a lot of the stress of a large show, optimising planning.

The downsides, and how to handle them

I want to be honest about the disadvantages, because they are real.

Distance. The site is huge, and walking between pavilions takes longer than you expect. If you book meetings at opposite ends of the fair, you can lose a lot of time to reach, so optimise distances.

Crowds at peak times. Mondays and Tuesdays are the busiest. The Wednesday closes earlier, so try do not leave your key appointments for the last day.

Lunch. The biggest challenge for me – aside from choosing the food – is finding a space to sit for lunch. I don’t eat while standing, so I bring along some substantial snacks.

Decision and physical fatigue. With over 6,500 exhibitors, it is easy to taste a great deal and remember little.

The solution: strict planning.

1. Group appointments by pavilion and keep each day’s route logistically logical.
2. Build in buffer time between meetings for walking and the occasional unplanned conversation.
3. Pick your masterclasses first, then fit the stands around them.
4. Take notes immediately after each appointment, with a short score or comment.
5. Wear comfortable shoes and keep your bag light.

Final thoughts

Wine Paris has grown into a leading event for the wine trade, with record attendance and a more international audience each year. For visitors, its strengths are the trade-only focus, direct access to producers, the French and international range, and a manageable experience for a show of this scale. The main drawback is distance, and good planning solves most of it.

If you plan to attend Wine Paris 2027, the Early Bird price of €35 is the cheapest way in, and early registration gives you time to prepare properly. Register by 13 October, book your travel, set up your Business Matching meetings and arrive with a plan.

Photo: Wine Paris

Originally from Latvia and based in Italy for 35 years, for about 20, I worked as a wine consultant. I am a DipWSET-certified (WSET Diploma in Wines, London School), Master of Wine student, professional sommelier of the most important Italian associations, AIS and FISAR, Valpolicella Wine Specialist, Wine Judge, Official Port, Sherry, Madeira, and Cava Educator, Langhe Wines Ambassador, Spanish Wine Specialist, SSA Certified Sake Sommelier and Rice Sommelier.

I am a founder and project manager at Tooscans, e-commerce dedicated mainly to Tuscan products, with offline distribution, and Tooscans Wine Academy. I created the Sparkling Life website, which is published in three languages and focuses on food and wine excellence. I have a Master’s Degree in Digital marketing, I deal with consulting, communication, digital mktg, branding strategy, alongside the wine education.

Find out more: Irina Mihailenko